Does Your Product Pass the Test?

If you are a student of history, some of the most interesting stories are those of the 'snake oil salesman'. They seem to exist throughout the entire record of man's exploits and they continue on today. The only difference is that in today's electronic world, they have a world-wide audience to present their sales pitch to.

I must admit that I enjoy looking at them. But not from the viewpoint that those product or programs will lift me from the pit of poverty to to the heights of wealth.

No, I like to try and take them apart and examine the ways that these hucksters are trying to get my attention and pick my pocketbook. Some people are downright clever and inventive.


One of the things I've learned over the years when evaluating a business plan is what the rate of attrition is going to be. In other words, what is the percentage of people that are going to quit each month that you are going to have to replace in order to maintain an income.

That meant I had to learn to get beyond the hype.

I'm a Teacher at Heart

Thanks for dropping by for a few minutes. Now, I know that there is certainly a wealth of information on the Internet and I won't tell you mine is better than someone else's. In fact, if I was the wizard of spin I certainly would be a lot richer than I am today. But, noooooooo, I've got to do things the hard way and be honest with people.


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